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Tips for Product and Jewellery Modeling Posted: 17 Oct 2011 07:30 PM PDT Apart from modeling for fashion, models will get jobs modeling for products as well. Some of the more common products that appear on the runway include gadgets (camera, phone, GPS, laptops), handbags, sunglasses, sports equipment and jewellery. Modeling for products is slightly different from modeling for clothes because the main object now is the product instead of what the model is wearing. Therefore, as a model, she has to bring the audience’s attention to the product that she’s holding or wearing, and at the same time display the best of the product to them. Hong Kong Jewelry show I think one of the hardest product to model for is probably jewellery, not because they’re expensive, but because some of the items can be so small (rings/earrings) and one has to be extremely gentle and elegant while modeling for these exclusive pieces. Also, the biggest difference  between jewellery modeling and the rest is that the models usually have to walk very near to the audience, sometimes even mingle among them, so that they could have a closer look at the items. I was looking through some of the videos on jewellery modeling and found that in one case, the models just had to pose on stage, without walking, while showing off their jewellery. In another case, the models walked along the runway and then down to the floor level passing by the audience, just close enough for them to have a good look at the jewellery. The Jewellery Show 2010  At such close proximity with the audience, surely there is no room for mistake. We were taught some basics on product modeling during one of the lessons at ACA, and we had to bring a whole bag of things to class, ranging from handbags, sunglasses, bangles, necklace, and even sports equipment. Also, we were requested to go with the smoky eyes make-up that we were taught before, and a ponytail with no fringe. Girls getting excited! We were first taught how to model for gadgets/hand phones. In fact, the tips for product modeling are quite standard no matter which product is on display: Hold the item such that the front faces the audience Find out where the label is (if any) and make sure it’s visible to the audience Do not hold the product too near to your body, maintain a reasonable distance so that it is visibly displayed in front If you’re holding something small (like a cell phone), make sure your fingers do not cover the item – the audience is interested in the product, not your fingers Modeling for cell phone We started with modeling for cell phone, where each of us had to hold our cell phone, walk down the runway while holding it, and pose with it at the end of the runway.  Make sure fingers don’t cover the product – hold with 2 hands … .. or with one hand, it doesn’t matter Next, we were taught to walk with sunglasses. Most shows would require the models to walk with 2 pairs of sunglasses – one pair that is worn by the model and another pair being held for display. In most cases, the model would have to switch sunglasses during the walk, which is wear some practice might be required. Walking with sunglasses #1 The change of sunglasses happens just after the first pose at the end of the runway, when the model turns around to walk with her back facing the audience. She has to remove the first pair and put on the second pair before she reaches the middle of the runway where she would make a half turn and walk down again, this time with the second pair of sunglasses. Without practice, this process might take longer than desired or might even delay the duration of the catwalk. Change to sunglasses #2 Third product – handbags. This is also another item that requires some practice since we might be asked to carry 2 or 3 bags at a time. A model then has to figure out a way to show all the items in a systematic way without appearing too cluttered. Perhaps a first pose with the purse, then change to the handbag and finally to a sling bag. Posing with bags Finally, we were asked to put on our jewellery/accessories and walk down the runway. The difference with jewellery modeling is that we might be asked to get closer to the audience, sometimes walk around them so that they could have a closer look at these delicate items. Stephy with her bangles and ring Jolene with her watches  Posing with bracelets and watches Walking down the runway with jewellery Comparing product modeling and fashion modeling, I think my preference still lies with fashion. You see, I think of myself as quite a clumsy person and whenever I have something precious in hand, I’m worried of dropping it accidentally while walking or posing! Imagine what a shame it would be. Anyway, it is always good to learn something new each lesson. Stay tuned for the next post on modeling with can-can gown! This posting includes an audio/video/photo media file: Download Now

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